art direction, motion graphics
Designed to set new Consultants up for success, this multi-part video series simplified the onboarding process into a clear, colorful, and engaging format. I led art direction and motion design, crafting a flexible visual system that combined live action, motion graphics, UGC-style b-roll, and vibrant imagery to keep training informative and dynamic.
Each video used a color-coded structure to guide viewers through the first 90 days of their consultant journey. The motion design reinforced key milestones and tools, while the modular color palette helped important information stand out. The final result was a scalable, brand-aligned educational series used across R+F’s learning platforms to drive early success and retention.
🧰 Tools Used
After Effects · Premiere Pro · Illustrator · Frame.io
📈 Impact
Created a flexible visual framework for onboarding that could scale across products and programs
Made key training content more digestible and visually engaging for new Consultants
Increased early engagement with a motion-forward format tailored to R+F’s audience
Collaborated cross-functionally with Education, Brand, and L&D to align training goals with execution
color palettes
style frames
video samples
The FS90 video series is a training series for new Consultants to help them achieve their goals and level up in the first 90 days as Consultant.
The look and feel of the 8 videos in this series can be summarized as :
— mix of live action, motion graphics, UGC b-roll and static images
— different look, similar system
— working with 3 color palettes
— 3 primary colors, 2 secondary colors
— Key action item, inspirational quotes to be highlighted