motion graphics. art direction.
Rodan + Fields needed a clear and visually engaging way to explain its compensation structure to new consultants. I led the design and motion for a 5-part educational series breaking down how consultants earn through commissions, bonuses, and team-building incentives.
Each video was color-coded by topic but designed to feel cohesive as a system — using Rodan + Fields’ brand palette to maintain a fresh, approachable tone. I handled the full motion design, on-screen type, and animation strategy to make financial content feel accessible, digestible, and aligned with the R+F voice.
Only one sample video is showcased here from the full series — but it captures the tone, pacing, and clarity used throughout.
🧰 Tools Used
After Effects · Illustrator · Premiere Pro · Frame.io
📈 Impact
Created an engaging, on-brand educational series for internal onboarding and training
Helped new consultants understand complex financial structures through clear visual storytelling
Used visual systems (color, typography, pacing) to maintain clarity across a 5-video arc
Collaborated cross-functionally with Brand, L&D, and Education teams to ensure messaging accuracy
